Melbourne 2009

Two Heads members separately conducted brand audits in their local markets prior to travelling to Melbourne to present their views and marketplace research into the concept of Australia, luxury and the Penfolds brand.

Penfolds Grange is regarded by many of the world’s top wines critics as amongst the best in the world and the summit was seeking a better understanding of how the product was perceived internationally and whether these perceptions may enhance or constrain Penfolds ability to perform at premium price points.