Shanghai 2016

Our most recent summit was held in early October in China’s marvellous, ever changing city of Shanghai.

The focus of this week in Shanghai centred around the innovative beginnings of another new initiative for the global Jägermeister brand and to further discuss our ongoing involvement in the vegan kitchen project

We also had the opportunity for informative meetings with two of the leaders of the BMW design team as well as the management of the local office of Continuum  where collectively we gained many valuable insights into the Chinese marketplace and the local design industry. 

Whilst there we did not miss the opportunity to taste some of the best food Shanghai has to offer; from famous Shanghai dumplings to Beijing duck and Sichuan specialties among other treats all combining to cap off a wonderful creative week in one of the most exciting places on earth.

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