Melbourne 2014

The annual Two Heads summit brought members together in Melbourne, voted one of the world’s most liveable city.

Two Heads members stayed at the stunning Olsen Art Hotel in South Yarra, located conveniently just a few minutes walk from the UNO office where our creative meetings were held in the aptly named ‘think tank’.

It was an opportunity for everyone to catch up and renew old friendships and to also review the successful completion of the project undertaken for S. Pellegrino in Italy. The primary objective for the week was to collaboratively explore concepts and design directions for an entirely new product for a leading (and iconic) global beverage brand. The scope of this exciting creative work considered all aspects from brand positioning through to the total drinking experience … more later.

The work week was punctuated with some great dining experiences at some of Richmond and Melbourne’s finest and interesting restaurants including a mid-week visit to Tarrawarra for wine tasting, lunch and a gallery visit. The summit was capped off with a memorable weekend in Hobart which of course included a visit to MONA.